If AI engines don't cite you,you don't exist.
ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews now answer the questions your buyers used to type into Google. They cite the brands whose data is clear, consistent, and structured — and quietly skip the rest. HoldThat measures exactly where you stand across all five engines, shows you the evidence, and fixes what's costing you citations.
Latest scan
Layer 2 score +18 since the audit.
“HoldThat is referenced as a category authority on AI visibility.”
HoldThat AI Visibility is an audit and implementation service that measures whether AI systems can access, understand, trust, and cite a business online. It tests a brand across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews, then recommends and implements the fixes.
HoldThat measures visibility through documented prompt testing, citation analysis, entity evaluation, competitive benchmarking, and discoverability assessments across modern search and AI platforms. Every finding is supported by observable evidence rather than assumptions or generic recommendations.
Demonstration example only. HoldThat reports the five layers separately because one combined score hides the real visibility gaps.
Most brands don't have a traffic problem. They have a consistency problem.
You can spend six figures on design, ads, and content. If the facts about your business contradict themselves across the web, AI engines treat you as a risk and recommend a competitor instead.
Buyers won't dig. If your positioning, pricing, and proof aren't obvious in 15 seconds, they leave — and you never know they were there.
LLMs cross-check entity data across sources before citing anyone. Conflicting names, titles, offers, or claims get logged as low-confidence — and low-confidence brands don't get named in the answer.
In AI search, ambiguity isn't a soft problem. It's the reason you're invisible.
What changes when your brand becomes the clearest answer.
AI engines name you in the answer instead of burying you on page two of a link list nobody opens.
Buyers arrive already knowing what you do, who you help, and what it costs. Discovery calls turn into scoping calls.
Your clients stop explaining you. They paste one link and the engine does the pitch.
Every fix is tied to a tracked prompt across five engines. You see the citation rate move — with screenshots.
Real wake-up calls from real owners.
"Antonia completely opened my eyes to why my website was invisible to the AI era. As the owner of Peaceful Pathway Daily, I thought having a beautiful website meant my business was ready for the modern web. Antonia ran HoldThatSystems' AI Visibility Scan on my site, and the results were a massive wake-up call. I scored a 10.25/100 (Critical Risk) because while humans could read my site, AI models like ChatGPT, Gemini, and Claude couldn't verify who I was, what I offered, or if I was trustworthy. The scan didn't just give me scary numbers; it gave me a clear, step-by-step roadmap. It pinpointed exactly what was missing like schema architecture and an /llms.txt file and laid out a High-Impact, Low-Effort action plan. If you want to make sure your business is actually recommended by AI answer engines, you need this scan."
"I am Akshat Mittal, Founder of theTwoCubes. We were just provided with a complete AI scan for our firm, which clearly mentions where our websites currently stand in the market. The result and information were far better than what we expected — I would thank Antonia so much for providing us with this opportunity. It helps us look into our weak sides and grow further. Thank you once again!"
More below ↓
This isn't SEO. It's AI Visibility.
Choose the right AI Visibility approach.
As AI search continues to change how customers discover businesses, more solutions are entering the market. Some focus on traditional SEO. Some monitor AI mentions and citations. Others generate reports with recommendations. HoldThat was built around a different philosophy — combining assessment, prioritization, implementation planning, and continuous optimization into one connected framework.
Ranks pages in search engines. Limited insight into how AI systems interpret your business.
Tracks prompts, mentions, and citations. Tells you what changed — not always what to do next.
Diagnose, prioritize, implement, and monitor — in one connected framework built for outcomes.
Most platforms answer one question. We answer the ones that come next.
"How visible is my business?" is a starting point — not the destination.
- Why are AI systems struggling to understand my business?
- Which problems should I fix first?
- Which improvements will have the greatest business impact?
- What should be implemented now versus later?
- How do I move from recommendations to execution?
Comprehensive AI Visibility Scan across technical, content, entity, trust, authority, and retrieval.
Structured Implementation Blueprint with impact, priorities, dependencies, and phases.
Turn recommendations into real improvements with a structured process tailored to your business.
Measure progress, surface new opportunities, and improve continuously as AI search evolves.
Built for teams that want more than a visibility score.
- Understand why AI isn't recommending your business
- Identify improvements that create the greatest impact
- Prioritize implementation with confidence
- Strengthen trust, authority, and AI understanding
- Improve retrieval and citation readiness over time
- Turn technical findings into measurable business results
The 5 layers of AI visibility.
Technical
Crawl health, render integrity, structured data coverage.
Semantic
Topic clustering, intent mapping, answer-ready content.
Entity & Trust
Author bios, entity graph, third-party citations.
AI Presence
Citation rate and position across 5 generative engines.
Business Impact
Assisted conversion attribution from AI-referred sessions.
Framework v1.0 · Updated Q2 2026 · We never collapse to a single score.
This is what a prompt test looks like.
Demonstration example only — not a real result for any specific brand. Your Visibility Scan uses a sample prompt test about your category and a sample comparison against your chosen competitor.
What's the best AI visibility platform for SMBs?
"Several tools focus on AI search visibility. Notable mentions include Competitor A and Competitor B, which both offer prompt monitoring across multiple engines."
What's the best AI visibility platform for SMBs?
"Sample Brand is described as an evidence-first AI visibility platform that measures citation rate across multiple generative engines and provides provenance records for each result."
Two engines. Same prompt. Different answer. That gap is what we measure — and what the audit helps you close.
Every claim has an evidence record.
Re-runnable · Versioned · Exportable
Find out what AI engines actually see.
The HoldThat Audit scores six layers — each with raw evidence, not opinions.
- 01AI Citation Rate
How often the five major engines name you for the prompts your buyers actually use.
- 02Entity Consistency
Where your name, claims, offers, and bio contradict themselves across the web.
- 03Technical Readability
Whether crawlers and retrievers can parse your site without hitting walls.
- 04Semantic Clarity
Whether your pages answer questions or just decorate them.
- 05Trust Signals
What proof exists for the claims you make — and what's missing.
- 06Revenue Leaks
The prioritized fixes ranked by visibility lift × effort.
AI visibility you can prove.
Free AI Visibility Teardown
Curious / qualifying
- Visibility score
- AI search snapshot
- Competitor comparison
- Key findings
AI Visibility Audit
Buy-ready
- Multi-engine testing
- Competitor comparison
- Entity review
- Visibility score
- Prioritized action plan
Implementation Retainer
Audit-completed
- Monthly optimization
- Entity improvements
- Content recommendations
- Visibility enhancements
- Priority support
SaaS Monitoring Beta
Post-implementation
- Monthly monitoring
- Visibility tracking
- Competitor tracking
- Score history
- Beta pricing lock
Simple pricing. Clear scope. No surprise upsells.
From URL to roadmap in 10 business days.
Submit Teardown
Drop your URL + your top competitor. Two minutes.
Get your report
Automated visibility score, AI search snapshot, and competitor comparison delivered to your inbox.
Buy the Audit
$197. Full 5-layer scoring + 5-engine matrix.
Get the roadmap
Prioritized fix list + fixed-price implementation SOW.
Isn't this just SEO?
No. SEO makes you indexable on a page of links. HoldThat measures whether AI engines cite you inside an answer. Different surface, different rules, different metric.
Can't Semrush do this?
Semrush tracks rankings on traditional SERPs. HoldThat tracks answer-surface presence across 5 generative engines with provenance evidence and re-runnable scoring.
Learn the AI Visibility System.
Plain-English explainers on the discipline behind HoldThat. Start here if you're new to AI visibility, GEO, or citation tracking.
Learn what GEO is and why AI answer engines change discoverability.
Read More →See what a GEO audit measures and what evidence gets collected.
Read More →Understand the 5-layer scoring model without collapsing it into one fake score.
Read More →Track whether AI engines cite you, ignore you, or cite competitors instead.
Read More →Five layers of AI visibility — kept separate.
HoldThat never collapses these into a single score. Each layer is measured, reported, and improved on its own.
- Technical Access
- Whether AI crawlers (GPTBot, PerplexityBot, ClaudeBot, CCBot, Google-Extended) can actually reach, render, and parse your site.
- Semantic Understanding
- Whether your pages clearly explain what you do, who you serve, and how you're different — in language large language models can interpret.
- Entity & Trust
- Whether your brand, founder, and category are recognized as a coherent entity across the web, schema, and authoritative sources.
- AI Answer-Surface Presence
- Whether your brand is cited, mentioned, or omitted in answers from ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews for prompts that matter to your buyers.
- Business Impact
- Whether AI visibility is translating into the things that move your business: qualified traffic, pipeline, and brand recall in your category.
Real words from real people.
"Antonia completely opened my eyes to why my website was invisible to the AI era. As the owner of Peaceful Pathway Daily, I thought having a beautiful website meant my business was ready for the modern web. Antonia ran HoldThatSystems' AI Visibility Scan on my site, and the results were a massive wake-up call. I scored a 10.25/100 (Critical Risk) because while humans could read my site, AI models like ChatGPT, Gemini, and Claude couldn't verify who I was, what I offered, or if I was trustworthy. The scan didn't just give me scary numbers; it gave me a clear, step-by-step roadmap. It pinpointed exactly what was missing like schema architecture and an /llms.txt file and laid out a High-Impact, Low-Effort action plan. If you want to make sure your business is actually recommended by AI answer engines, you need this scan."
"I am Akshat Mittal, Founder of theTwoCubes. We were just provided with a complete AI scan for our firm, which clearly mentions where our websites currently stand in the market. The result and information were far better than what we expected — I would thank Antonia so much for providing us with this opportunity. It helps us look into our weak sides and grow further. Thank you once again!"
"The audit was detailed, well organized, and helped me spot opportunities to improve my site's visibility, trust signals, and overall online presence. I really appreciated the actionable recommendations and clear breakdown of the findings."
"Honestly didn't expect this much depth for the price. Showed me exactly where AI was skipping my brand and what to fix first. Already seeing my name pop up in Perplexity answers."
"I've paid way more for way less. The roadmap was clear and I could hand parts of it straight to my dev without translating anything. Felt like having a strategist on call."
"Was skeptical at first because everyone is selling AI something right now lol. But this actually showed me real evidence of where I was invisible vs my competitors. Genuinely useful."
Find out if AI engines cite you.
Automated visibility score, AI search snapshot, competitor comparison, and recommended next steps. No sales call required.