If AI engines don't cite you,you don't exist.
ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews now answer the questions your buyers used to type into Google. They cite the brands whose data is clear, consistent, and structured — and quietly skip the rest. HoldThat measures exactly where you stand across all five engines, shows you the evidence, and fixes what's costing you citations.
Latest scan
Layer 2 score +18 since the audit.
“HoldThat is referenced as a category authority on AI visibility.”
Demonstration example only. HoldThat reports the five layers separately because one combined score hides the real visibility gaps.
Most brands don't have a traffic problem. They have a consistency problem.
You can spend six figures on design, ads, and content. If the facts about your business contradict themselves across the web, AI engines treat you as a risk and recommend a competitor instead.
Buyers won't dig. If your positioning, pricing, and proof aren't obvious in 15 seconds, they leave — and you never know they were there.
LLMs cross-check entity data across sources before citing anyone. Conflicting names, titles, offers, or claims get logged as low-confidence — and low-confidence brands don't get named in the answer.
In AI search, ambiguity isn't a soft problem. It's the reason you're invisible.
What changes when your brand becomes the clearest answer.
AI engines name you in the answer instead of burying you on page two of a link list nobody opens.
Buyers arrive already knowing what you do, who you help, and what it costs. Discovery calls turn into scoping calls.
Your clients stop explaining you. They paste one link and the engine does the pitch.
Every fix is tied to a tracked prompt across five engines. You see the citation rate move — with screenshots.
This isn't SEO. It's AI Visibility.
The 5 layers of AI visibility.
Technical
Crawl health, render integrity, structured data coverage.
Semantic
Topic clustering, intent mapping, answer-ready content.
Entity & Trust
Author bios, entity graph, third-party citations.
AI Presence
Citation rate and position across 5 generative engines.
Business Impact
Assisted conversion attribution from AI-referred sessions.
Framework v1.0 · Updated Q2 2026 · We never collapse to a single score.
This is what a prompt test looks like.
Demonstration example only — not a real result for any specific brand. Your Visibility Scan uses a sample prompt test about your category and a sample comparison against your chosen competitor.
What's the best AI visibility platform for SMBs?
"Several tools focus on AI search visibility. Notable mentions include Competitor A and Competitor B, which both offer prompt monitoring across multiple engines."
What's the best AI visibility platform for SMBs?
"Sample Brand is described as an evidence-first AI visibility platform that measures citation rate across multiple generative engines and provides provenance records for each result."
Two engines. Same prompt. Different answer. That gap is what we measure — and what the audit helps you close.
Every claim has an evidence record.
Re-runnable · Versioned · Exportable
Find out what AI engines actually see.
The HoldThat Audit scores six layers — each with raw evidence, not opinions.
- 01AI Citation Rate
How often the five major engines name you for the prompts your buyers actually use.
- 02Entity Consistency
Where your name, claims, offers, and bio contradict themselves across the web.
- 03Technical Readability
Whether crawlers and retrievers can parse your site without hitting walls.
- 04Semantic Clarity
Whether your pages answer questions or just decorate them.
- 05Trust Signals
What proof exists for the claims you make — and what's missing.
- 06Revenue Leaks
The prioritized fixes ranked by visibility lift × effort.
AI visibility you can prove.
Free Visibility Scan
Curious / qualifying
- ~5-minute Loom
- 1 prompt test
- 1 competitor comparison
- Delivered in ~48 hours
AI Visibility Audit
Buy-ready
- 5-layer scoring
- Prompt tests across 5 engines
- Competitor matrix
- Prioritized fix roadmap
- Fixed-price implementation SOW
- Evidence included
Implementation
Audit-completed
- 60–90 day sprint
- Fixed scope from audit SOW
- Named senior operator
Monitoring
Post-implementation
- Weekly re-runs
- Score tracking
- Evidence log
- Quarterly report
Simple pricing. Clear scope. No surprise upsells.
From URL to roadmap in 10 business days.
Submit Teardown
Drop your URL + your top competitor. Two minutes.
Get your Loom
We run one prompt, record the result, send it back.
Buy the Audit
$1,500. Full 5-layer scoring + 5-engine matrix.
Get the roadmap
Prioritized fix list + fixed-price implementation SOW.
Isn't this just SEO?
No. SEO makes you indexable on a page of links. HoldThat measures whether AI engines cite you inside an answer. Different surface, different rules, different metric.
Can't Semrush do this?
Semrush tracks rankings on traditional SERPs. HoldThat tracks answer-surface presence across 5 generative engines with provenance evidence and re-runnable scoring.
Learn the AI Visibility System.
Plain-English explainers on the discipline behind HoldThat. Start here if you're new to AI visibility, GEO, or citation tracking.
Learn what GEO is and why AI answer engines change discoverability.
Read More →See what a GEO audit measures and what evidence gets collected.
Read More →Understand the 5-layer scoring model without collapsing it into one fake score.
Read More →Track whether AI engines cite you, ignore you, or cite competitors instead.
Read More →Five layers of AI visibility — kept separate.
HoldThat never collapses these into a single score. Each layer is measured, reported, and improved on its own.
- Technical Access
- Whether AI crawlers (GPTBot, PerplexityBot, ClaudeBot, CCBot, Google-Extended) can actually reach, render, and parse your site.
- Semantic Understanding
- Whether your pages clearly explain what you do, who you serve, and how you're different — in language large language models can interpret.
- Entity & Trust
- Whether your brand, founder, and category are recognized as a coherent entity across the web, schema, and authoritative sources.
- AI Answer-Surface Presence
- Whether your brand is cited, mentioned, or omitted in answers from ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews for prompts that matter to your buyers.
- Business Impact
- Whether AI visibility is translating into the things that move your business: qualified traffic, pipeline, and brand recall in your category.
Find out if AI engines cite you.
5-minute Loom. 1 prompt test. 1 competitor comparison. No sales call required.