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The HoldThat Knowledge Base.

Plain-English explainers on AI visibility, GEO, scoring, and citation tracking. Start with the four foundational pages below.

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Generative Engine Optimization

What GEO is, how it differs from SEO, and why AI answer engines change discoverability.

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GEO Audit

What a GEO audit measures, what evidence gets collected, and when you need one.

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AI Visibility Score

The 5-layer scoring model — kept separate, never collapsed into a single number.

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AI Citation Tracking

Track whether AI engines cite you, ignore you, or cite competitors instead.

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