About HoldThat
Evidence-first AI visibility.
HoldThat measures visibility through documented prompt testing, citation analysis, entity evaluation, competitive benchmarking, and discoverability assessments across modern search and AI platforms. Every finding is supported by observable evidence rather than assumptions or generic recommendations.
Built by
Antonia Sevilla
Founder of HoldThat
HoldThat exists because most brands are flying blind inside the AI engines their buyers now use first. We measure exactly what's happening, prove it with evidence, and fix the gaps.
What we measure
Five layers, kept separate.
We never collapse visibility into a single vanity score. Each layer is measured, reported, and improved on its own.
- Technical Access
- Whether AI crawlers can reach, render, and parse your site.
- Semantic Understanding
- Whether your pages clearly explain what you do in language LLMs can interpret.
- Entity & Trust
- Whether your brand is recognized as a coherent entity across the web.
- Answer-Surface Presence
- Whether you're cited, mentioned, or omitted in answers across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.
- Business Impact
- Whether visibility translates into qualified traffic, pipeline, and brand recall.